Coventry University College is a new venture by Coventry University offering low cost, shorter duration degrees, but at high quality. The branding was devised by an agency and it was my job to extend that brand to digital environments such as Web and Social networks. I created numerous Facebook timeline cover concepts that intergrated the Profile picture and timeline cover image. We experimented with multivariant testing, changing the cover design every 7 days and measuring the difference in likes in order to get the maximum out of the design and layout. I also designed and developed a simple Facebook app that upon clicking the like button you revealed hidden content. The strategy we planned was to release a learning module for free every 500 likes we recieved.